The electric filament within a mushroom in our logo symbolizes growth and ideas. Have you seen mushrooms grow in their natural habitat? All it takes is one mushroom and in no time numerous others spring up to form a troop. To us, the mushroom signifies growth; growth in ideas which can help propel brands as well as the industry around us. Reflecting these two ideas is our logo, the ideating mushroom which symbolizes our work mantra of growth through exceptional creativity in thought.